A very noticeable part of the new mode of life is that new parents are now voting with their wallets for green products. Kids are getting everything from organic nappies and the incredibly popular eco-toys on a scale not seen since the Baby Boom in terms of “the best and the latest”. This isn’t even an ideological effect, it’s an obvious attempt to play safe with what goes anywhere near the kids.
The lethal synthetic kids clothes, the shrapnel producing toys and the deadly junk food are definitely being avoided. If it wasn’t for the relative costs, junk food probably wouldn’t even exist these days, if parents could afford the decent stuff. The result, so far, is a massive emerging market for good quality Green kids toys, clothes, and even the major manufacturers and retailers are coming on board with new product lines daily.
It’s almost a tautology to say that health is more important than anything else. The Green health movement has been conducting a long campaign against toxic medicines, as well as going for much more natural products. Given the state of the health sector, this is also an economic move, a reaction against the fantastic prices of health care and the general perception of lack of progress in affordability.
The irony is that science is now backing up Green health concepts. Things like dandelions are now considered good nutrition, mainly because of their strong copper and B complex contents, as well as being true vegetables. Supplements like the Schuessler biochemical salts (Schuessler was the guy who invented the term biochemistry) are replacing a range of antacids and painkillers.
In market terms, it’s a major paradigm shift. The days of mindless acceptance of prices and claims are long gone, and a healthier, if much warier, market is slowly but definitely improving market quality standards, as well as giving the big pharmaceutical companies something to think about.
The greening of the economy is filtering through to the corporate hardheads, albeit gradually, and in some cases grudgingly. The fact is that a mentality based on spreadsheets can’t argue with sales figures. What sells is what rules, and if the public deserts to your competitors selling Green products, you can’t really ignore it for long without taking a major hit to the bottom line.
You can be sure that the next generation, growing up in their organic diapers, playing with their eco-toys, and wearing cotton, not fire hazards, will carry on the message. Vote with your dollars, as well as your heart, and the world will change.