Month: March 2017

Top 5 Things to Prepare for When Planning a Trip to India

Top 5 Things to Prepare for When Planning a Trip to India

After deciding to visit the beautiful, vast and unique country that is India, the most important preparation you can make is to expect a total sensory overload. The sounds, temperatures, smells and sights can easily overwhelm new visitors who haven’t conducted thorough research. No amount […]

How To Do An Easy Purple Smokey Eye Video Tutorial

How To Do An Easy Purple Smokey Eye Video Tutorial

My love of makeup is surely no secret by now! I’m always happy and ready to try the next best thing. Which means that I love discovering a new beauty company. Recently I’ve been hearing a lot of buzz around the Younique brand of makeup […]

Custom Air Dancers – A High-Impact Marketing Tool

Custom Air Dancers – A High-Impact Marketing Tool

 

How Do Custom Air Dancers Help Increase Store Traffic?

Custom air dancers are designed to make businesses stand out.   Yes, these huge inflatable puppets are fun to watch bopping up and down, but they’re also a mighty powerful marketing tool.  Do not underestimate their big grins to drive store traffic.

These guys (or gals?) are retail magnets, stopping potential customers in their tracks and compelling them to visit a store or remember a brand—all for a low out-of-pocket cost.  Some retailers report a 10% to 20% increase in sales over a 6 to 9-month period of daily 8-hour use.  Results will differ by location.

Custom Air Dancers Deliver Branded Messages

Every custom air dancer can be created to deliver a branded message or promote a special sale.  If possible, include a logo and select PMS colors to match it. Most custom air dancers can handle all sorts of graphics, gradients, and images to deliver your specific message.

How to Select Colors and Other Components for Custom Air Dancers

In general, pick vibrant colors that can be seen from a distance.  Differentiate the color of the body, arms, and hair for the best visual results.  For mostly solid color designs, select one solid color for the body and one solid contrasting color for both the arms and hair.

For example, choose red for the body and a bright yellow for the arms and hair. This type of color combination gets noticed and enables a message to be read easily. Constructing custom air dancers even means choosing a facial expression–happy and goofy looks attract the most attention.

How to Create the Advertising Message for Custom Air Dancers

The text should be concise to make the message quickly understood by passersby, even those traveling at 40+ mph.  Don’t use a script or fancy font. Do use a bold font such as Ariel Black or Futura.  Big is better than small, so the type should be a substantial size. You can even print on both sides of custom air dancers, so your message can be seen from two directions.

Remember, the arms are especially important as they move about and typically showcase key words. Design the arms with only a word or two and make sure the text and background colors work well together so the message pops.  An excellent example: “Sale” in yellow placed on an arm in solid blue. Again, contrasting colors, a light color on a dark color and vice versa, help to communicate the point. Put all these elements together, and custom air dancers will be hard at work attracting new customers for you.

By Sophia Grimes

Your New Secret Weapon To Looking Cute, Feeling Comfy, and Doing Good

Your New Secret Weapon To Looking Cute, Feeling Comfy, and Doing Good

  As a busy mom, there are two biggies when it comes to my wish list for how I look. #1 I want it to be cute #2 I want it to be comfy I have a sneaking suspicion that you might also want to […]

What You Need to Know About the Capital One Auto Navigator Garage at the DFW Auto Show

What You Need to Know About the Capital One Auto Navigator Garage at the DFW Auto Show

What: Capital One Auto Navigator Garage at the DFW Auto Show When: March 22-26, 2017 Where: Kay Bailey Hutchison Convention Center, 650 S. Griffin Dallas, TX; the Auto Navigator Garage is located in Hall F Details: What You Need to Know About the Capital One […]

What It Means To Be Strong

What It Means To Be Strong

This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #StrengthHasNoGender #CollectiveBias

I grew up in Wyoming, in a family with brothers and a sister, who didn’t feel the need to pigeonhole any of us into stereotypes.

Now as an adult, I’m so thankful for that. It meant that I grew up being equally comfortable playing in the dirt, chasing lizards and snakes, wearing pretty dresses, and aspiring to be a princess. As a teen, I learned how to do makeup, and how to change a tire.

My favorite job ever, outside of the one I’m doing right this second, was a summer hire position at a Trona Mine & Plant in Wyoming. My Dad worked there for eons, and if you worked hard and received great grades you could apply for one of the coveted high paying college summer positions. I was accepted and placed to work in one of the plants. I was the only female in the entire building, but I absolutely loved it. I loved the work and I loved my hilarious co-workers, who were all my Dad’s age or older. This dirt playing girl was thrilled to put on a hard hat, go around into dirty and dangers areas to collect samples, and then after a 12-hour shift to go shower, put on some perfume, and rush off on a date with my sweetheart (now hubby.)

Because, beautifully and thankfully, I always grew up knowing that Strength Has No Gender™.  I pursued the play and work that delighted me, not the paths that I felt forced into. As a result, I was blessed to experience the challenges and rewards of a full time, Trona Plant, male-dominated job.Now I’m also blessed to experience the totally different, yet equally challenging and rewarding career as a part-time work-from-home writer and marketer.

Strength is not just physical. It reaches across boundaries. It’s the emotionally challenging push that gets you through that grueling final in college. It’s the bravery that allows you to tackle a career field that you love but is uncharted territory for you and those around you. It’s getting up with a colicky baby for the 10th time that night. It’s reaching that career goal you’ve been working towards for years. It’s being there for those that you love. It’s reaching out your hands, time, resources, and genuine concern to those in need.

The fact that Strength Has No Gender™  is a beautiful truth. It encourages us to delight in the success stories of others, and be inspired by them.

Which is exactly how I felt when I saw this Strength Has No Gender™ video that was put together by Brawny®. I adore this campaign and their mindset behind it. The Strength Has No Gender™ campaign highlights the inspirational stories of everyday women in cities across America who have been breaking down barriers in traditionally male-dominated industries and changing the world as a result!

We all love Eric Solie, the original Brawny® man, but at the same time, it’s awesome that they’re letting him “step aside” and share the platform with these inspiring women! To do this they’re featuring this fun, exclusive to Walmart, limited-time Strength Has No Gender™ pack. This package is the Brawny® Pick-a-Size 8 Giant Plus, which is perfect since it’s the size we use and love in our family already! Because Brawny® can help tackle giant, strong messes at home, they were inspired to take that same focus and encourage and inspire all their customers to extend it into every area of their lives.

Speaking of family, one of the areas that I need to be strong in the most, right now, is parenting! I’m discovering as we tiptoe into the tween years that while parenting in the early years is physically exhausting, parenting in these years is emotionally exhausting! It takes real strength to allow your children to discover and become who they are meant to be.

I wanted to bless my kids with the same freedom I was given as a child. Last fall Amber had the option to pick an after school program. The writer in me was immediately interested in the storytelling and writing programs. Wanting her to choose for herself, though, I gave her the sheet to look over and to tell me which sounded fun. To my surprise, she chose Chess Puzzle. Not simply just teaching the kids how to play the game, Chess Puzzle makes them learn strategy, memorize terms, and the competition they have is a paper and pencil test that includes a series of chess boards with pieces in particular positions. It is great for developing strengths in the STEM fields!

The first day after practice the door opened and out swarmed our entire city’s 3rd and 4th grade hoard of boys, and a gentle trickle of girls. Amber climbed into the car smiling, and declared she had “lots of fun”. Before the Christmas break they took a test to cut the team down to less than half, and happily Amber made the cut! This time the swarm of kids at pickup was smaller, and now only Amber and two girls remained in the sea of boys.

The final test cut both grades, 4th, and 3rd, down to two tiny teams of just four kids each. These would represent our entire school district in a competition with other cities and their top Chess Puzzle Students. Amber diligently practiced to prepare for the day. The test came, and the next day we waited anxiously for the results. That morning I got the call that she had made the team–the only girl to do so!

She was all smiles and bouncing excitement!

The competition was the past Saturday, and I’m so excited to share that her 3rd grade team placed 2nd overall, with all the different teams from her school putting them into 1st place for the regional meet!

Throughout this all she’s never stopped to think much about the fact that she was one of the only girls, or had any extra challenges or hurdles to overcome because of it. Like me, in my childhood, right now she’s able to happily accept the fact that Strength Has No Gender™ because it’s just a truth.

A beautiful, wonderful truth.

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5 Hope-Filled Prayers for Your Marriage

5 Hope-Filled Prayers for Your Marriage

by Jennifer O. White During the difficult days of marriage, there is a very real temptation to focus on what is wrong, why it is wrong, and whose fault it is. This earthly focus can result in a hopeless state of mind. Hopelessness and discouragement […]