The human mind has always fascinated me–my favorite college class was Psych 101 and I almost switched my major to Psychology until I figured out that I would need at least a Masters to do much with that degree. I still enjoy learning about the human brain, however, and what effects our thoughts and actions, so when Francesca emailed and asked me if I would enjoy reading and reviewing her book Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the Plan I couldn’t say no!
Francesca Gino is a smarty pants–she’s an associate professor of business administration in the Negotiation, Organizations, & Markets Unit at Harvard Business School. In Sidetracked she explores and expounds upon the fact that simple, irrelevant factors can have profound consequences on your decisions and behavior, often diverting you from your original plans and desires. She backs up her book with research she and others have conducted and often shares the tests preformed, the results gathered, and what it all means to us and what it shows us about our behaviors and our decisions.