Every photographer should have a professionally designed website to promote his or her business. Photography is a purely visual art form and a customer’s first impression of the photographer will form within seconds of viewing the website. Great testimonials from previous clients will not count for much if the photographer’s portfolio is short of exceptional.
Photography is a very competitive market. The introduction of cheap, high quality digital SLR cameras and photo editing software means that with a little training and practice anybody can take a good photograph and print it out on their inkjet printer. However, those seeking a really professional product shop around for photographers online, mainly because they can immediately view a portfolio. Gone are the days when a customer would sit in the reception area of a photographic studio and flick through albums of color prints while the photographer promoted his services. Most customers do their research online and make their decision before making the first call.